I’m up late in Las Vegas, as often happens here, but instead of hitting the tables I’m winding down after a long day of presentations and an enlightening team dinner. Sportscenter coverage of the last day of World Cup Qualifying is helping out. Usually I reserve my personal blog for random, non-business-related musings on the recent successes and occasional failures of the soccer teams I support or less frequent posts on contemporary art, where to get a tasty microbrew in Seattle, or why I am frequently in awe of my young daughters.
When it comes to observations on the state of the social media marketing industry, my current profession, I typically rely on the talented team at my company and the ‘crowdsourced’ approach to opening our company blog, Twitter account, and Facebook Page to their thoughts as well as my own + our clients and partners. But tonight I feel like a brief post on how far our own agency, and the larger social media marketing industry, has come in the past three and half years since we started Spring Creek Group.
In a word, it’s just been amazing.
It will be an honor to present along with a valued and key client of ours tomorrow here at the WOMMA Summit, and I’m sure that tomorrow I’ll be just as amazed as I was today at how large, varied, and mature this field has become in just a few short years. By learning together, we’re all demonstrating an openness to the change and dynamism that is the hallmark of the social media field. In seeing contemporaries like Ant’s Eye View grow equally impressively and rapidly, I find encouragement that the demand is still growing for talented strategists and efficient execution teams to bring brands and businesses of all types ever closer to their most valued assets: their own customers. And in talking to marketing innovators and leaders here like Rod Brooks at PEMCO, a Seattle company with local roots and national leadership in customer engagement and connection, I get a feel for the shared sense of opportunity out there to bring customers of all stripes more deeply into the growth, improvement, and narratives of organizations that are trying hard to continually do better for their customers as well as their stakeholders, employees, and shareholders.
It’s really a privilege and an honor to be a part of this revolution, and especially to be meeting with more of my colleagues and presenting with a key client stakeholder tomorrow. I can’t wait.
And with that, it’s time for me to do something most of Las Vegas is designed to keep me from doing: get some rest.
Cheers.
